Conference Theme: New Age Marketing in the AI Era: Innovation, Technology & Human Interaction
Indian Institute of Management Jammu and AIM–AMA Sheth Foundation are jointly organizing 13th AIM–AMA Sheth Foundation Doctoral Consortium and International Marketing Conference. On behalf of IIM Jammu we welcome all the participants, speakers and delegates. We are pleased to present this Book of Abstracts for International Marketing Conference 2026, which showcases the scholarly contributions of researchers and doctoral scholars from diverse institutions and geographies. The theme of this year &39;s International Marketing conference, & quot; New Age Marketing in the AI Era: Innovation, Technology & Human Interaction," reflects the profound transformation taking place in the marketing discipline. As artificial intelligence, advanced analytics, and digital technologies reshape how organizations understand consumers and create value, questions about human interaction, trust, ethics, and sustainability have become equally important. Collectively, these contributions highlight the growing importance of evidence-based research in navigating an increasingly complex and interconnected marketplace.
Dr. Rashmi Rajan Parida, Dr. Archana Sharma (Eds.) (2026) International Marketing Conference 2026 (IMC 2026). Ronak Publication House Pvt. Ltd.. ISBN: 978-93-48849-29-8.
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