Business Innovation, Transformation and Sustainability: BITS-2025
The conference brings together scholars, industry practitioners, researchers, and students to deliberate on innovative business strategies, the imperatives of digital transformation, and the critical agenda of sustainability. In an era marked by global disruptions and rapidly evolving economic ecosystems, such dialogues are not just timely—they are necessary. This book of abstracts stands as a testament to the diversity of thought and rigor of research that this conference has attracted. Each contribution reflects the participants’ commitment to addressing real-world business challenges through innovation-driven and sustainability-focused solutions. I extend my best wishes to all contributors, organizing members, and attendees for a successful academic engagement. May the insights generated here pave the way for further scholarly collaborations and meaningful societal impact.
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